Metamorphose

This project was a re-design exercise, in the context of an expo called « metamorphose » at the CAC Geneva. We we’re asked to think about a new logo and a poster for a specific exhibition. For the logo I tried to focus on the structure and architectural feel of the art center as it was located in a old industry area, and wanted to focus on it’s industrial roots, that completely change the way we communicate and interact with the art around us. As for the poster for « Metamorphose », I worked around the concept of distortion. Metamorphosis to me was no inherently a material and physical change but also how we perceive things when we use a « filter » to view something, this idea was inspired by the expo itself which explored all the ways something could change, transform and adapt.